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Written by Bradley Siddell
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Preparing for a seminar or conference as one of their guest speakers should never be treated lightly. Have you every been introduced in the pre-conference promotional material as the "keynote speaker"?
What exactly does that mean? My wife's Mother always told me that I was her favorite son-in-law. It didn't take me long to realize that I was her only son-in-law, yet this was a subtle way for her to tell me - I better not screw up! If you are ever introduced as the keynote speaker - the message is the same.
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